The Institution of Engineering & Technology
Webbiees Resources
Why?
Every organisation or product creates an impression in the mind of the audience it interacts with. What do they say about it? How do they describe it? The impression that they have is what we term a brand.
Our audiences may say great things about us, but they may say less positive things as well, all of these will colour their vision of our brand and our organisation. We want our audiences' view to match our own understanding, viewpoints and our ambitions.
By actively managing our brand we can help to control their understanding. This is as beneficial for the IEE as for any other organisation. This is why we have undertaken a project to define our brand.